Overview & Background

Over the past decade of working with the top organizations across luxury, financial services, non-profit and higher education, we have observed 3 common mistakes that everyone seems to make when trying to engage the ultra-affluent market. In this WealthQuotient blog we will be addressing best practices and providing insights for effectively engaging this challenging and coveted market. Our focus over the next three months will be assessing the 3 most common mistakes organizations make and why these mistakes are the root cause of tremendous inefficiency. To review again, the three mistakes are: 1) Outward In vs. Inward Out (which was our first blog), 2) Being Reactive and Ad Hoc vs. Proactive and Systematic and 3) “Hope Marketing vs. Bespoke Marketing” In this series, we will diagnose both the problem behind each one of these mistakes as well as illuminate the corresponding antidote. Each topic will be coupled with video interviews from experts discussing their di...

Overview & Background

Over the past decade of working with the top organizations across luxury, financial services, non-profit and higher education, we have observed 3 common mistakes that everyone seems to make when trying to engage the ultra-affluent market.

This is the official launch of the WealthQuotient blog where we will be addressing best practices and providing insights for effectively engaging this challenging and coveted market. We are starting our blog with a 3 month series addressing these 3 most common mistakes organizations make and why these mistakes are the root cause of tremendous inefficiency.

The three mistakes are: 

1) Outward In vs. Inward Out 

2) Being Reactive and Ad Hoc vs. Proactive and Systematic 

3) “Hope Marketing vs. Bespoke Marketing”

In this series, we will diagnose both the problem behind each one of these mistakes as well as illuminate the corresponding antidote. Each topic will be coupled with video interviews from experts discussing their dive...

Top of Mind for 2018 CASE Attendees: How to Engage Non-Alumni Transformative Donors

As the 2018 CASE Summit in NYC approaches, there will be many topics and trends discussed and covered. One specific topic that many cutting edge institutions will be working through is how they will more effectively raise transformative gifts but not just through the traditional approach from their wealthiest alumni — these industry leaders will be seeking advice and sharing their thinking around how to successfully engage transformative donors who never attended their institution which marks a growing trend in Higher Ed philanthropy.

Several years ago I was checking into a large non-profit conference and one of the volunteers was a fundraiser for a prominent liberal arts school. She was sharing that they were having particular success with new transformative donors. I assumed it was alumni or parents of students and commented as much. I was surprised when she said that many of their largest donations...