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The WealthQuotient articles is focused on topics that help professionals and fundraisers engage with the high and ultra high net worth population. With insights on how they think, act and invest to tips on how to turn them into paying clients and donors. 

Implications of the "Great De-Urbanization" of the United States

02/21/2021

I sent the email last year to our landlord for 21 West End Avenue, a luxury high-rise on the upper west side in Manhattan, where we leased an apartment on the 47th floor.

The email was invoking an early termination rider for our lease that I had negotiated the previous year as part of the renewal process. Our family of four encapsulates and was the precursor for the trend that I am now calling the “Great De-Urbanization” of America driven by COVID -19.

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4 growth strategies from a financial adviser's playbook

01/04/2021

One way financial advisers grow their business is by expanding their wallet share of clients' existing assets. Drawing ideas from a financial adviser's playbook, here are a few tactics agents can use.

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Social Capital: A Valuable Client Asset to Manage

12/09/2020

Many financial advisors are reporting accelerated client acquisition in 2020 - with many even seeing record years - despite the economic hardships wrought by the pandemic.

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Prospecting high-net-worth clients? Avoid these 3 massive mistakes

09/21/2020

When it comes to high-net worth markets, referrals are one of the only paths for accessing top clients. As an agent, what mistakes are you making when asking for referrals? Here's how to diagnose the problems and a few ways to fix them.

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These best practices for winning quality prospects won't work unless you move beyond your fears

09/17/2020

When I spoke at the Barron's 2019 Team Summit, I did my own informal survey of the 200 or so advisors in the room, asking them to raise their hands if a majority of their new clients cam through referrals.

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Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting

06/16/2020

Several years ago, at a luxury conference in Monaco, Richemont chairman Johann Rupert made headlines when he annouced that his biggest fear was around robots.

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APRA WQ Whitepaper on Reassessing Prospect Identification

06/01/2020

Why capacity and propensity are not enough and the rise of the assessibility factor.

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Knight Frank Wealth Report - Article and Quote

06/01/2020

Arguably, the new world of transparency is evolving towards something rather like the system of streelights installed at the end of the 19th century: in illuminating all deeds, fair and foul alike, the light drives the more disreputable acts further and furhter into the shadows.

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Luxury Market Report

06/01/2020

Welcome to the Luxury Market Report, you guide to luxury real estate market data and trends for North America. Produced monthly by The Insistute for Luxury Home Marketing, this report provides an in-depth look at the top residential markets across the United States and Canada.

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Concierge Auctions Podcast Interview

04/24/2020

Today's new luxury consumers are changing the way we think of wealth. As the amount of millionaires and billionaires continues to grow at a rapid pace, the luxury market has more power than ever before. These new wealthy consumers view the responsibility of money in an entirely new way, and much of the thinking about how the wealthy behave is changing.

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Luxury in 2018: Special Outlook Edition

02/26/2020

The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.

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What can we learn from the most expensive sale in the US?

02/12/2020

Over the past several weeks, the news has reported the recent $238 million Central Park South Penthouse purchase by hedge fund magnate Ken Griffin, founder of Citadel, as breaking the record for the highest residential luxury real estate purchase in history.

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Realm aims to make elite real estate agents more efficient by forging connections

02/03/2020

Real estate has traditionally operated in brand silos, but a new data-driven community intends to help luxury agents find opportunities that exist beyond their own client lists.

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Luxury Buyers

11/19/2018

If you’re seeking an expert on how a high-net-worth consumer thinks, and their decision-making process before they make a purchase, then David Friedman, co-founder of WealthQuotient, is your guy. He’s been studying the habits of buyers with a certain amount of money for years, and he’s turned that study into a lucrative business helping salespeople of all stripes (including real estate agents) connect with those buyers.

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How To Be As Happy As A Billionaire? Hint: Be Happy Before Becoming One

10/25/2018

There’s a Mega-Millions lottery winner. The winner’s taking is $1.537 billion. With that South Carolina just doubled its number of billionaires. Now there are two.

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How to Talk to Wealthy Clients

10/08/2018

David Friedman created the world’s leading database of ultra-high-net-worth consumers — as a result, he’s essentially the world’s leading expert on the ultra-affluent and, in particular, how to talk to them. “Everybody has existing relationships, whether it’s with friends or people you work with,” Friedman notes.

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How will stock market volatility affect luxury consumption?

02/07/2018

Global stock markets have been taking a tumble, as volatile trading threatens to eat away at the net worth and investment assets of affluent individuals.

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How will the asset-less millennials view luxury?

12/21/2017

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Booming stock market has led to rise in affluents’ confidence

10/30/2017

Since the 2008-2009 global financial crisis, the stock market has been on a steady incline, which in turn has given wealthy consumers the confidence to increase their spending.

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Go beyond data to curate bespoke, memorable events

01/19/2017

NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.

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